I just noticed a link on Technorati to superbowl.com. I used to own that domain (1994-1996) so it always sparks my interest. I did the Superbowl sites for Superbowl XXIX and XXX in conjunction with the host committees in Miami and Phoenix. In 1996 the NFL sent us a "cease and desist" order and said we'd be in court the next week. They had more lawyers than I knew, so we transfered the domain to them and got out of the Superbowl business.