This morning I was talking to a company about what they did and told them I'd looked at their Web site. They said "Oh, that's out of date. We're working on an update." Think about the implications of that statement. It means that your treat your Web site as just an online brochure. That's like using a BMW as a dolly for hauling boxes. Blogs are an example of a way to use the Web that never is out of date. Everyday, my blog represents my interests, even as they evolve over time. So, if you ever catch yourself telling someone "Oh, my Web site's out of date", ask yourself what that implies about your use of the Web.