David Pogue, the influential NY Times tech columnist doesn't like the name "RSS". This is how you know a technology is going mainstream: the tech columnists in newspapers start to complain about the names. Just how does David believe these things get named? Not by some product manager. They get named by some geek (Dave Winer in this case) late at night in the heat of programming. The name isn't a carefully thought out product name, quite the opposite. By the time, it reaches the mainstream, it's too late to change the name.
Editor's note: Numerous people have written to tell me that Dave Winer didn't name RSS, but rather that is was named by Netscape. Same result--they were geeks too.