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Building Customer Interaction Hubs
My latest piece at Betweeen the Lines is about an interview that eGain did with Gartner analyst Esteban Kolsky on customer interaction hubs.
The goal of the CIH is improved interaction with customers at reduced cost by providing an end-to-end customer experience across all channels. You might have experienced the frustration of losing the context of a customer support interaction when we moved from email to phone. A CIH makes sure that doesn’t happen. What’s more, the CIH should seamlessly transition a customer from a self-service interaction to an assisted interaction.From Building customer interaction hubs | Between the Lines
Referenced Mon Jul 25 2005 13:24:23 GMT-0600 (MDT)
Posted by Phil Windley on July 25, 2005 1:22 PM




Comment from Rob Lanphier at July 27, 2005 5:05 PM
I've thought a lot about this topic, too, but just never had a term to describe it until now. In my previous job, we used GForge ( http://gforge.org ) as a tool to manage partner and customer interactions. The idea was that we'd set up a "private project" for which our employees and the employees of other company. We wouldn't use most of the tools that GForge has, but we'd typically use mailing lists (setting up a business list and a dev list) and sometimes the bug tracker. Even though we were figuratively using a crescent wrench to hammer nails (GForge is really designed for developer collaboration), everyone who used the system was reasonably happy, since prior to using that system, they were using their bare hands. -- Rob