Reaching Into MySpace


Ben Rudofsky at EchoDitto is talking about the web as a power base. He uses a specific example of a blogger who isn't just influencing people's opinions, but more specifically their actions. He then makes the obvious leap into politics and talks about the Lamont-Liebermann race:

In the political sphere, the sheer level of activity of the web demographic makes it an ideal target, an example dramatized by the Lamont-Lieberman race in Connecticut. Lamont's web presence was far superior, and the tech-consciousness of his campaign stood in sharp contrast to Lieberman's, which accused opponents of a denial of service attack when in fact their own service was inadequate. Future politicians can't afford to ignore the latent power of the web.
From EchoDitto Blog | EchoDitto
Referenced Thu Aug 17 2006 11:27:20 GMT-0600 (MDT)

When I read this, I thought about places on the 'Net like MySpace or FaceBook. In general, their demographics are perfect if you want to influence new or soon-to-be voters. Reaching them can be difficult, however--they are more like gated communities with no easy way to reach their residents. Rupert Murdoch is unlikely to let someone who's politics he doesn't agree with solicit in HisSpace.

Still, there are ways to reach into these communities. Right now it's mostly being done to promote independent musicians and other things that the under 25 demographic might be interested in, but this will change.