The CEO of Marriott International, Bill Marriott, has a blog. The blog is about two weeks old and has a half a dozen entries. They're authentic and interesting. The technology is well done, as you'd expect from someone who has lots of IT support.
There's an audio link which has Bill Marriott reading the post, or perhaps that's how he creates it. Comments are also open on all the posts and there's considerable activity.
I was puzzled at the URL:
He's not just one of the corporate blogs, he seems to be the only blog with no room in the URL space to grow.
But, all in all an excellent effort to authentically reach out from a CEO of a major company. Nice job Bill! I hope it's rewarding.