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Social Network Fatigue
Dana Boyd has a good post on social network fatigue and how marketing people everywhere are trying to jump on the MySpace bandwagon. This dovetails with the post I did yesterday on social networking without a safety net. I’ve seen people stop blogging for the same reasons Dana cites regarding MySpace.
Posted by windley on February 1, 2007 2:27 PM
Comment from BillyG at February 1, 2007 2:46 PM
I didn't read either one of those articles, but I kinda fit into this equation.
Even though I've never been to MySpace, I am tired of blogging. Not that one necessarily has anything to do with the other, but until I can add more hours to the clock, I just don't have the time to blog anymore.
It was my New Years Rez and I'm already getting a lot more out of my time while online.
Of course, YMMV and it always does lol.
Comment from Christopher Koch at February 2, 2007 8:31 AM
Hi Phil,
I posted an analogy between what we're seeing with social networking today and the e-commerce "collaboration" bubble of the late '90s (remember Covisint?). There is a fundamental lack of real value exchange on many of these sites that I think dooms them. To survive, these sites need to do three things:
1. Perceived value--In your face, obvious value the instant you click on the link. That great big search box on Google, the "Buy" and "Sell" boxes on eBay.
2. Safety--Your reputation, whether personal or professional, can't be in apparent peril, nor can your wallet.
3. Clear exchange of value--You need to feel like you received something of reasonable value to be drawn back to the site.
The bottom line: Lots of people go to MySpace and SecondLife, but few go back again.
Check out the post if you're interested--it aroused a lot of passion: http://blogs.cio.com/node/647
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