This week's Technometria Podcast is with Howard Moskowitz, an expert in the field of psychophysics, and author of the upcoming book Selling Blue Elephants. My introduction to Howard from watching this talk by Malcolm Gladwell at TED. That's Gladwell, you'll enjoy listening to Howard even more. He's just a very smart, nice man with a great vision and a great ability to tell stories. Give it a listen. I think you'll enjoy it very much. I know I did.