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Social Networking and Retail

Some ideas from the social networking and retail panel:

  • Engage communities that share our passions, partner with leaders in the this space
  • Use caution or mistrust will erode the audience
  • Switching barriers are low
  • Enable fans to act as advocates
  • Social network will become a primary channel for targeted marketing.

Posted by windley on June 10, 2008 1:07 PM

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