Posts with keyword: storytelling

Kathy Sierra: Storyboarding for Non-Fiction

Kathy Sierra talks about storyboarding(click to enlarge) How do you create riveting technical presentations and user manuals? Tell a story. Kathy Sierra is teaching the tutorial and using her own experience creating the "Head First" books on Java and Design Patterns as examples. Define your "post-click" behavior. After someone has gotten your message, what would happen in the reader? Does you message change the readers behavior? Do you know how you want it to change them? You can't create the right material without understanding what you want to achieve. In the case of What creates a page turner? Suspense,
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Jon Udell on Seeking Attention (ETech 2006)

Jon Udell is the morning's opening keynote. We are all seekers of attention. We all have ideas we'd like to promote and agendas we'd like to publicize. So, we all make claims on other people's attention. The focus of his talk is how to reward those who give us attention. Jon sees for patterns. First patterns is what Jon calls "Heads, Decks, and Leads." An idea from the world of "dead trees" these give users information about context switches because they're hard and time consuming. Writing good titles, naming things, is hard because there's a cognitive dissonance in trying
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