The Salt Lake Tribune this morning has a story on a "blond extinction hoax." Seems that the media (including the major outlets like ABC and CNN) got taken by a hoax that claimed a World Health Organization (WHO) study found that true blonds were becoming extinct. Turns out not one journalist bothered to call WHO. If you've never dealt much with the media, this may come as a shock to you. It doesn't surprise me. Since every story that's been written about me (good and bad) has contained major factual errors, I have to believe that most stories contain factual errors. Journalists are frequently sloppy with the facts, not bothering to investigate or verify them---just reporting on other reports. They're like everyone else---in a hurry to make a deadline, overloaded with information, and trying to impress their boss. That's a recipe for errors.