I have a passion for BMWs. I've owned a 3-series and a 5-series and they were both fantastic cars. I think the older 5-series (not the newest model) may have been the best production car ever made overall. The new 5 has it beat in performance, but the looks aren't there, in my opinion. Recently I've also developed a passion for Apple and I love my iPod, so the combination of the two makes me giddy. Both Apple and BMW are clearly lovemarks, that rare kind of brand that demands both respect and love from its customers.
Lovemarks: iPod and BMW
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