I was helping a friend with a DNS issues today and logged into NameTech, the place where he bought his name. At the top of their page is a quote from Prof. Juan Gonzales at the Univ. of Delaware that says "By 2010, your personal domain name will be more important than your phone number." My reaction was "why will it take that long?" I don't know about you, but my domain name is already more important than my phone number.