It's Not 500 Channels Stupid


I remember reading an article in 1996 about "what is the Internet and what does it mean to me?" in one of those airline magazines that are always sitting in the seat pocket when you get on a plane. The bottom line of the article was that the Internet would bring 500 TV channels into every home.

I remember thinking that this poor author just didn't get it. The Internet would bring millions of channels into our homes. I used to try to characterize this as a everyone as a media creator, but that didn't really capture it. Now Robert Young has written a great essay at BTL that captures the real vision very nicely. In Young's world, we're all media programmers of highly distributed micro-channels. I'm adding that to my resume.