I went to Amanda Congdon's plenary session at the end of Syndicate. She's the host of Rocketboom, a videoblog that deals with serious and not so serious news.
I've heard of Rocketboom, but hadn't seen it before. I enjoyed the clips she showed and will probably go have a look from time to time. They are getting 350,000 unique views per day and half that is international. There's only about 6 staff members, allowing the production timeline to move at a very quick pace.
Syndicating video requires working with multiple formats: wmv (multiple versions), mov (multiple versions), mp4, etc. This makes it a little trickier than audio where if you've go mp3, you're set.
She points at Daryl Hannah's video blog. Why does a Hollywood veteran do a video blog instead of doing something in a more traditional video medium? Its easier, costs less, and is more convenient for the producer and the viewer. Basic Brewing is another example of targeted niche content.
Amanda has a few thoughts about what all this means:
- Democratization of content
- Aggregating system, like iTunes and TiVo will become the norm, leveling the playing field.
- More and more people are becoming producers.
- Traditional ads that talk at you rather than to you won't work in this medium.
- This isn't about what you know or who you know. Producers can keep their integrity as artists and human beings.
What's the business model?
- Subscription, and premium services
- Pay-per-view (iTunes model)
- Write a book
She credits the Video iPod and Steve Jobs' featuring of them as a huge win. That one event gave them one of the biggest spikes they've had, increasing their viewers by 100,000.