« Our Nets Are Out Strengths | Main | Unconferencing »
Podcast Demographics
A new report (click for PDF) from Nielsen/NetRatings gives some interesting demographics of podcast listeners. Broad generalizations aside, the report has some interesting results:
- 51.6% of people who listen to podcasts pay their bills online
- 24.6% have participated in online job searches
6.6% of adults have downloaded a podcast and the the 18-24 age range is twice as likely as the average adult to download podcasts. Apple users are more likely to download podcasts as Windows users.
Our own data at IT Conversations shows the following about our listeners:
- 90% male
- 80% age 30 or older
- 23% age 50 or older
- 40% have a Masters degree or higher
- 40% with household incomes of $100,000 or more
- 48% live outside of the U.S.
This differs in some significant ways from the Nielsen data; our audience is older, more educated, and more affluent that your standard podcast listener. The difference can likely be explained by the type of shows we produce.
We’re always looking for new material to put on IT Conversations. If you’ve been to a great conference you think other IT Conversations listeners would enjoy or just know someone who would be a great guest on one of our series, please let me know.
Posted by windley on July 13, 2006 10:03 AM
Comment from Jordy at July 13, 2006 11:40 AM
I interviewed the folks at KUER radio (news and Jazz in SLC Utah) and they reported a very similar demographic, although it definately included more females. It's a smaller niche than most companies focus on, but it certainly is both affluent and influential.
Comment from darusha at July 13, 2006 4:03 PM
Just letting you know that the link to the pdf doesn't work as formatted. It should be http://www.nielsen-netratings.com/pr/pr_060712.pdf
Also, I suspect that if a current survey were done of IT Conversations listeners, the gender balance would be more even. I went from being the only female staff member (at the time of the survey) to one of several as of today.
Leave a comment
I encourage you to leave a comment below. Your email address will not be displayed on Technometria, but allows me to communicate with you directly. Your email address won't be displayed, but will be used to compute a MicroID for your comment.