Selling Your Anonymity


Doing the Thanksgiving shopping at Albertson's, I was once again slightly enraged to find I'd picked up something, thinking it was a great price (in this case a 12 pack of soda for $1.99), only to find out at the check out stand that I only got that price if I used their "value card."  The regular price was $4.50.  Of course, that's just a way to convince me to let Albertson's add my purchases to their collection of marketing data.  I don't mind the quid pro quo so much as the fact that you've got to really pay attention to the signs to know what price you're going to pay.  So far, I'm a hold out at Albertson's but not at Best Buy.  I bought a ViewSonic TV adapter for my PC.  The regular price was $159, but I got a $30 rebate if I sent in my receipt.  Course, they also got my address.   The moral of the story?  I can be bought, but I'm not cheap.