Impatient Web Searchers Measure Web sites' Appeal in Seconds


A recent study by Jim Jansen of Penn State finds that people typically only look at the first three results in a search result and one in five of them spend less than 60 seconds evaluating a web site to determine whether it meets their needs. By the time three minutes have elapsed, 40 percent of searchers will have moved on. Eight out of 10 times, the abstract that appears with the search results dissuades people from going to the site.