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« CTO Breakfast on Friday | Main | Does the IT Department Matter? »

Drinking the Kool-Aid

I just listened to an interview of Scott Cook by Larry Magid at IT Conversations. Scott is the founder, chairman, and former CEO of Intuit. The most apparent thing to me in the interview was how good Scott is at staying on message. He must have been a great CEO, at least from the standpoint of PR and investor relations. Don’t get me wrong—I don’t think it was at all insincere. To the contrary, I think he is effective because he has drunk the Intuit Kool-Aid. Listen to it and you’ll see what I mean.

Posted by windley on May 23, 2005 1:55 PM

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2 Comments

Comment from Cid Dennis at May 23, 2005 7:40 PM

I think that every CEO should be drinking a lot of their own kool-aid. If they do not think that their product is the best then no one else will either.

Comment from Fazal Majid at May 23, 2005 9:21 PM

Intuit is one of my company's former clients. One thing I always found impressive when visiting them is that case study billboards are plastered everywhere. They describe one small-business QuickBook user, with a capsule bio, a photo of their desk and a description of how they work. The level of customer-centricity and attention to usability is quite commendable.