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Why Bloggers Blog
A study by public relations firm Edelman shows that the number one reason bloggers blog is to “establish themselves as a visable authority in their field.” Number two was to “create a record of my thoughts.” Of course, for many of us, there’s more than one reason. The body of the survey was aimed at understanding the potential for PR firms to use bloggers to get their word out.
Posted by windley on October 12, 2005 9:38 AM
Comment from Glenn Fleishman at October 12, 2005 11:24 AM
What's funny to me is that when I started my Wi-Fi blog in mid-2001, I didn't expect I would get any authority from it. Rather, I thought it would be a good outlet for stories that I couldn't find a publication to publish (which it was), overflow from stories I reported (interviews I couldn't use or use in full), and a way to develop contacts with the industry.
Now I'm the Wi-Fi go-to guy, but that wasn't really my intent. I just wrote and wrote and wrote because it was interesting and I owned my own voice in that context.
Comment from Eric Sabo at October 17, 2005 7:58 AM
To be honest, I don't know why I started blogging originally - I guess it didn't start out as blogging, per say, I was more interested in learning to code for the web and php was the easiest place to start. That was 5 or 6 years ago, now.
Now I blog to keep my family and friends up to date (I'm quite hard to get ahold of) and because I have an opinion. Unfortunately, what I don't seem to have is the ability to keep my opinion to myself.
I'm no authority in anything, but as this post proves, I do have some sort of inability to keep my mouth shut.
Comment from Kip Meacham at October 20, 2005 12:51 PM
There’s a definite split in motive for the personal versus the corporate blogger. While ‘what I had for dinner last night and with who’ might be appropriate for my personal/family blog, I believe the ‘my diary’ label works against corporate adoption of blogs (where corporate cultures want a controlled message). Smart organizations are gathering community around meaningful, timely content.
Personally, my blog is a hybrid serving as both a content management system for information I gather and disseminate on subscription technology and its impact on corporate conversations and community, and a container for my thinking about those bits of information.