Customer Intimacy

While I was over at Baseline, I checked out Tom Steinert-Threlkeld's column on customer intimacy. Tom's point is plain: you can ruin a brand with shotgun blast marketing. People building customer interaction systems need to take this into account. Cluetrain taught us that markets are conversations. Customer interaction systems, at their best, ought to facilitate those conversations.

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Last modified: Thu Oct 10 12:47:19 2019.