Posts with keyword: career

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Branding and Indispensability vs Reputation and Influence

Thu Apr 22 11:01:00 2010

I was asked by Cyd Tetro to sit on a panel today at the Women Tech Council along with Sue Johnson. The topic is "personal branding, indispensability, and networking." I'm planning to be a little contrarian. First off, I agree with Doc that the idea of branding is dehumanizing. Fine for corporations, not necessary for people. We already have an identity and we have our humanity. Those are the things that we need to emphasize, not the idea of personal brand. Second, as the saying goes, "the graveyards are full of indispensable people." The idea isn't
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