Posts with keyword: costco

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Whoring Out Your Brand

Tue Mar 6 15:15:00 2012

Part of me is surprised that companies spend so much time building up a brand only to let short sighted business decisions undermine it. Another part of me isn't surprised at all. That's what upper management is incented to do. You have to admire Steve Jobs for insisting on quality over quick fixes as he worked to bring Apple back. The call of quick profits is hard to resist.
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