Joel Spolsky's Report Card (ETech 2006)
Joel Spolsky is speaking on creating blue-chip products. His formula: Make people happy (control) Think about emotions Obsess over aesthetics AJAX is an example of something that can make people happy by giving them instantaneous feedback. He points to the Ambercrombie Web site as an example. He gave the example of cars for emotion and the iPod for aesthetics. How are people living up to the formula? He brings up reddit. It uses AJAX, has a cute alien as a mascot (large eyes and bald--looks like a human baby). The alien creates cartoon stories that create an emotional bond.
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