Posts with keyword: mifi

1 entries

Using Social Media Badly: Novatel as a Case Study

Fri Feb 26 09:39:00 2010

Image by Old Shoe Woman via Flickr I'm a pretty happy MiFi owner, but I've had a problem with my battery and would like to buy a new one. They're not easy to find, so I was plesantly surprised to find that Novatel (the maker of the MiFi) had a Twitter account: @MyLifeMyWayMiFi. I followed and when I saw some activity, replied to @MyLifeMyWayMiFi asking where spare batteries could be purchased. Nothing. I tried a few more time when I saw activity and have never received any kind of reply. It's clear that Novatel is using it's Twitter account
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