Posts with keyword: new+media

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New Media Platforms, Building Audience, and the Purpose-Centric Web

Wed Sep 30 11:21:00 2009

Last week Seth Godin posted a piece on his blog called The platform vs. the eyeballs. The idea is that in "old media" the medium has control of the customer and "rented" them out to people who wanted to influence them. This is the premise of anyone getting paid for advertising. If you have control of a flow of users, you can charge other people for access to that flow. In essense you're renting out the flow. Seth argues that in "new media" you're not renting an audience, you're building one. Seth calls the thing you use to build
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