Posts with keyword: product+management

2 entries

Good Succeeds by Creating Useful Products

Mon Nov 24 07:06:00 2008

An old friend from Excite@Home, Jeff Huber was quoted in the NY Times on Google's product marketing strategy and the issue of data privacy: "We do have a philosophy that our products should speak for themselves. We tend not to make a lot of noise," said Jeff Huber, senior vice president for engineering at Google. As always with Google, the price point is appealing: zero, if you don't count the amount of personal data that I am trading for all that utility. With Google, it is always simple, and any engineer will tell you that simple
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Kathy Sierra: Storyboarding for Non-Fiction

Mon Mar 3 10:09:00 2008

Kathy Sierra talks about storyboarding(click to enlarge) How do you create riveting technical presentations and user manuals? Tell a story. Kathy Sierra is teaching the tutorial and using her own experience creating the "Head First" books on Java and Design Patterns as examples. Define your "post-click" behavior. After someone has gotten your message, what would happen in the reader? Does you message change the readers behavior? Do you know how you want it to change them? You can't create the right material without understanding what you want to achieve. In the case of What creates a page turner? Suspense,
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