Posts with keyword: rcards

1 entries

Relationship Providers

Wed Jul 23 15:38:00 2008

Businesses spend a great deal of time and money trying to identify their customers. By "identify" I mean not just get a name and credit card number, but find, learn about, and discover the attributes, preferences, and even desires of customers. They spend millions of dollars on "customer relationship management" (CRM) systems that are really "customer dossier systems" in a quest to manage the identity data they collect about customers. In the same way, customers spend a great deal of effort identifying businesses. Which business sells the product that will meet my needs at a price I'm willing to
Continue reading {Relationship Providers}