Posts with keyword: relationship

2 entries

Jamie Lewis on the Importance of Relationships (DIDW 08)

Tue Sep 9 10:43:00 2008

Jamie Lewis at DIDW08(click to enlarge) Jamie Lewis gave the opening keynote this morning on the state of digital identity. The first part was pretty straightforward review of where we've been and where we are. Then Jamie started riffing on the relationship idea that Burton has been talking about lately. Digital identity exists to enable human experiences online. In human experience, trust (I'd say reputation) is critical. He references Alan Greenspan's book The Age of Turbulance where Greenspan talks about the global economy being based on trust. With current technology we don't enable trust in the way humans use
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Relationship Providers

Wed Jul 23 15:38:00 2008

Businesses spend a great deal of time and money trying to identify their customers. By "identify" I mean not just get a name and credit card number, but find, learn about, and discover the attributes, preferences, and even desires of customers. They spend millions of dollars on "customer relationship management" (CRM) systems that are really "customer dossier systems" in a quest to manage the identity data they collect about customers. In the same way, customers spend a great deal of effort identifying businesses. Which business sells the product that will meet my needs at a price I'm willing to
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