Posts with keyword: ron_kohavi

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Ron Kohavi on Data Mining and eCommerce

Thu Feb 16 13:49:00 2006

Today's colloquium was Ron Kohavi from Microsoft research. His talk was titled: Focus the Mining Beacon: Lessons and Challenges from the World of E-Commerce (PPT). Ron was at Blue Martini Software where he was responsible for data mining. They developed an end-to-end eCommerce platform with integrated business intelligence from collections, ETL, data warehousing, reporting, mining, and visualization. Later Ron was at Amazon doing the same thing. Again, simple things work (people who bought X bought Y). Human insight is the key--most good features come from human ideas, not extensive analysis. Amazon measures everything. Any change was introduced with a
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