VARs, Clouds, and Silver Linings
Hunter Richards has a nice article on the challenges facing value-added resellers with the ongoing move to the cloud. He makes some excellent points about what parts of the VAR business are going away and which are expanding, giving five moves VARs can make to gain a foothold in the new cloud computing market: Specialize Develop competancy in PaaS poducts Make the cloud's efficiency work for you Offer technology-enabled services Promote the cloud to your existing customer base One of the things I like about Hunter's thinking is that he's not focusing, as many do, on the IaaS plays.
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