Posts with keyword: viral

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Tim Street on Producing Viral Video

Thu Sep 28 15:05:00 2006

Tim Street(click to enlarge) Tim Street is speaking about viral video. Viral video has some important things in common: Easy to share OK to share (no too explicit) Controversial - takes risks Emotionally engaging The last point is the most important. Tim goes through a list of primary and secondary emotions. He shows different video clips (and their stats) for various emotions. Use emotion to engage. Some critical advice: think about who the audience should root for. Who's the hero? Who's the antagonist. This is basic story telling and applies to blogging and podcasting as well as video. Spectacle vs.
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