Jon Udell on Seeking Attention (ETech 2006)
Jon Udell is the morning's opening keynote. We are all seekers of attention. We all have ideas we'd like to promote and agendas we'd like to publicize. So, we all make claims on other people's attention. The focus of his talk is how to reward those who give us attention. Jon sees for patterns. First patterns is what Jon calls "Heads, Decks, and Leads." An idea from the world of "dead trees" these give users information about context switches because they're hard and time consuming. Writing good titles, naming things, is hard because there's a cognitive dissonance in trying
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Fifty Writing Tools
Poynter, an online resource for journalists, has fifty tips for writing better. These are worth reading and practicing.
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