Posts with keyword: wsj

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Geolocation and eCommerce

Mon Sep 29 10:15:00 2008

This Wall Street Journal article talks about how geolocation data can aid online commerce. I find it interesting because Kynetx takes this data and layers other services on top of it and then makes the whole thing incredibly easy to integrate with any Web site. This story about ACE Hardware is exactly what Kynetx does today: Consider Ace Hardware, a cooperative of more than 4,600 dealer-owned hardware stores that overhauled its Web site in February 2007. Using geolocation software from Digital Element, a unit of Norcross, Va.-based Digital Envoy Inc., Ace now gives Web-site visitors a list of stores
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