Posts with keyword: marketing

9 entries

Unsubscribing from Everything

Fri Oct 9 17:53:00 2009

This week, I decided to unsubscribe from (nearly) every maketing email list. I'm shocked at how many I was on. A few observations: In general most of the email marketing systems work pretty well and no one was especially onerous to get off of. Many, however, did make the unsubscribe process unnecessarily confusing. "If you want to unsubscribe, uncheck these three boxes, check the two odd boxes in the next section, and hold your nose while pushing submit." Also, I found that I was on multiple lists from the same organization and usually unsubscribing from one
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Broken: Debit Card Rebates

Mon Dec 1 09:43:00 2008

Last week I got a rebate from ATT for a recent purchase of a cell phone. On one hand debit cards are convenient, but a check is better: They're more fungible. I can't use a check to pay off another card or part of my rent, for example. The money ends up in your account immediately rather than sitting in ATT's account. I can cash the check and wait to use the funds until later. The debit cards expire in 60-90 days. I tweeted some of this and got a few good responses, but the one I enjoyed most
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Good Succeeds by Creating Useful Products

Mon Nov 24 07:06:00 2008

An old friend from Excite@Home, Jeff Huber was quoted in the NY Times on Google's product marketing strategy and the issue of data privacy: "We do have a philosophy that our products should speak for themselves. We tend not to make a lot of noise," said Jeff Huber, senior vice president for engineering at Google. As always with Google, the price point is appealing: zero, if you don't count the amount of personal data that I am trading for all that utility. With Google, it is always simple, and any engineer will tell you that simple
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A World With No Advertising

Thu Jun 28 16:15:00 2007

Most of complain about ads, particularly ones that are "in our face" like the new floaters appearing on Web sites. Barnett has an interesting perspective based on a year spent in the Soviet Union in 1985: One thing I remembered from my summer in the USSR in 1985: no advertising meant no one knew where anything was or how to buy it, so you wasted so much time ferreting out such info--just wandering around. From The Gap will map itself (Thomas P.M. Barnett :: Weblog)Referenced Thu Jun 28 2007 16:12:22 GMT-0600 (MDT) Of course, that doesn't mean all ads
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Follow Up To Seth Godin's Visit

Fri May 25 10:11:00 2007

I posted my notes from Seth's visit yesterday. Some related happenings might interest you as well. Phil Burns and Ash Buckles vowed that they'd let Seth shave their heads if enough money was raised to bring Seth to Salt Lake City. After Seth was finished speaking they made good on their pledge. I have a few photos, Phil has more and Ash posted a video. The video is worth watching. Seth was quite humorous when he was shaving heads. Phil also had a harrowing experience getting Seth to the airport. Phil, I'm laughing. Let me know when you can
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Seth Godin: The Dip

Thu May 24 14:07:00 2007

I'm sitting in the Salt Palace in Salt Lake, waiting for Seth Godin to show up. He's reportedly in the car, driving from the airport. That's OK, the wait time has been a great time for talking to friends I don't see all the time. There's probably 350 people here as we get started. The premise for this event is interesting. Seth is promoting his new book, The Dip. I wrote about it back in April. He will come anywhere people agree to buy 2500 copies of his book. This is just the sort of fascinating Internet marketing that
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Seth Godin Tomorrow

Wed May 23 20:22:00 2007

Seth Godin will be speaking on tomorrow at the Salt Palace. I have it on good authority that you can pay at the door, if you haven't pre-registered. The cost is $50, but you get to hear Seth speak, get some food, and also get five copies of his latest book. The doors open at 1pm and Seth starts speaking at 1:30.
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Blogging for Dollars

Thu Sep 21 18:51:00 2006

Last week I gave a guest lecture in Paul Allen's Internet Marketing class on blogging. The talk (PDF) was one I've given before. In fact, it was much of the information I gave to Altiris last month. One of the questions I got asked several times was "so how do I use my blog to sell my product." Apparently, I didn't answer the question very well. The bottom line is I don't think blogs are the right place to sell products. In fact, I think they're the wrong place to sell. They're a great vehicle for communicating with customers
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Evangelizing a Blog

Mon Apr 24 11:53:00 2006

Guy Kawasaki has some tips for evangelizing a blog. I've added the link to my piece on How to Start a Blog. The number one piece of advice for getting your blog recognized from almost every where you look will be the same: write things people want to read. In the end, there's no substitute for that. That said, there are things you can do to promote your blog and build an audience.
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