Posts with keyword: podcast_academy

6 entries

New Tools to Help Podcasters

Fri Sep 29 10:28:00 2006

Podcast Pickle - No idea what it is(click to enlarge) Yesterday at Podcast Academy, Doug Kaye made a couple of announcements that will be important to anyone interested in podcasting. There are a number of tools that Team ITC (the folks who produce the shows on IT Conversations and other other GigaVox Media channels) use. GigaVox has decided to release some of them for everyone to use. The first is the Levelator, a tool for automatically adjusts the audio levels within a podcast to account for variations in level between speakers. So on on a conference call, for example, where
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Leo Laporte on Monetizing Podcasts

Thu Sep 28 17:38:00 2006

Leo Laporte from TWiT(click to enlarge) Leo LaPorte, the host of TWiT gave the closing keynote at Podcast Academy. This was one of those talks that's pretty fun to listen to, but hard to blog. Leo mentions that TWiT has started to take ads. Interestingly he gets quite a bit of pushback from listeners saying things like "now that you've started running ads, you'll never be honest about Dell again..." Certainly, this is no different than technology magazines or technology Web sites, but people feel differently about the editorial conflict of interest. Perhaps this is because podcasts are more intimate?
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Tim Street on Producing Viral Video

Thu Sep 28 15:05:00 2006

Tim Street(click to enlarge) Tim Street is speaking about viral video. Viral video has some important things in common: Easy to share OK to share (no too explicit) Controversial - takes risks Emotionally engaging The last point is the most important. Tim goes through a list of primary and secondary emotions. He shows different video clips (and their stats) for various emotions. Use emotion to engage. Some critical advice: think about who the audience should root for. Who's the hero? Who's the antagonist. This is basic story telling and applies to blogging and podcasting as well as video. Spectacle vs.
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Craig Syverson on Video Podcasting and Production

Thu Sep 28 14:09:00 2006

Craig Sylverson(click to enlarge) Craig Syverson is giving a great talk on producing video for distribution on the 'Net. He breaks it down into a series of steps or concepts. First, what's the concept? What are you trying to accomplish? What's the feeling and who's the audience. How will it be experienced? This is a question that really applies to 'Net distributed video. Will people see it on an iPod in an airplane or in their living room on an HDTV? What's the strategy? How does it fit into the corporate strategy or what you're trying to do? Growth and
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Denise Howell on Legal Podcasting

Thu Sep 28 12:20:00 2006

Denise Howell(click to enlarge) Denise Howell (who hosts Sound Policy on IT Conversations is speaking on the legal consideration in Podcasting. She mentions Collette Vogele (who Denise interviewed recently on Sound Policy). Collete's the force behind the Podcasting Legal Guide which Denise recommends every podcaster follow. The basic problem is the podcasters need to comply with intellectual property laws and that's not easy task. Issues include the name, the URL, the hosts, the guests, the text, music, images, video, and voice. Denise recommends not even trying to negotiate the waters surrounding commercial music licensing. You don't have enough money or
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Kris Smith on Web Design for Podcasting

Thu Sep 28 11:11:00 2006

Kris Smith(click to enlarge) I'm spending the day at Podcast Academy. I just flew down to Ontario CA this morning and I fly back tonight. Nice, easy in and out. I missed the first talk, but gout here just in time to hear Kris Smith discuss successful Web design for podcasting. Integrating the Web site with the podcast is important for increasing traffic. Show notes, descriptions, and pictures flesh out the audio. Tracking, stats, and metrics are some of the basic tools that you need to measure success. What you do in this area depends on how you measure success.
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