Posts with keyword: web_design

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Kinetic Energy and the Web

Mon Mar 13 16:48:00 2006

Just finished a nice little article at A List Apart on Flywheels, Kinetic Energy, and Friction by Nick Usborne. The premise of the piece is pretty simple: when you make a call to action on the Web (ask someone to do something) you're transferring kinetic energy to them that carries them through the friction of doing whatever you want them to do: fill out a form, check out a shopping cart, etc. Here are some key points: Maximize the transfer of energy with words and design The bigger the task, the more energy you need Reduce friction where ever
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