Posts with keyword: advertising

6 entries

Spamming Like a Pro: The Value of Social Data

Wed Nov 4 15:27:00 2009

This article at TechCrunch: How To Spam Facebook Like A Pro: An Insider's Confession is written by Dennis Yu, a reformed ad spammer on Facebook. In it, he says: When the Facebook platform first launched, developers used Google AdSense, which was paying 10-15 cent eCPMs, meaning that developers were earning 10 to 15 cents for every 1,000 ads they shown. But soon, ad networks, such as the one I operated, stepped in to show that by using social data and some clever ad copy, we could raise this to well over $6--that's 60 times better than
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Computational Advertising

Wed Apr 23 21:31:00 2008

Andrei Broder of Yahoo! Research(click to enlarge) I'm in a talk by Andrei Broder, a Yahoo! Fellow and Vice President of Computation Advertising on, what else, computational advertising. I was drawn to the talk by the title. Find the "best match" between a given user in a given context and a suitable advertisement. Context could be click stream, page content, or something else. Key ideas: The financial scale is huge. Small constants matter. Advertising is a form of information Finding the "best ad" is a type of information retrieval problem. Classic advertising falls into one of two camps: brand
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Stop Complaining and Starting Building

Mon Nov 26 08:40:00 2007

Doc, as usual, hits the nail on the head in explaining how to solve the privacy-problem-de-juer: Facebook's advertising platform. To wit: If we want our reach to truly exceed Facebook's grasp, we can't just tell Facebook to stop grasping. We have do deals on our terms and not just theirs. We have to have real relationships and not just systems on the sell side built only to "manage" us, mostly by minimizing human contact. Perhaps most of all, we need to come up with systems that help demand find supply, rather than just ones that help supply find (or
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Facebook Beacon: The Fine Line Between Advertising and Recommendations

Thu Nov 22 15:46:00 2007

I posted a piece at Between the Lines on the fine line between advertising and recommendations. The basic idea: Facebook has missed out on a tremendous opportunity to use recommendation permissioning to annotate their social graph with trust information--that's an order of magnitude more valuable than the graph itself.
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Don't Say This About My Product!

Thu Oct 18 08:57:00 2007

I don't think I'd want anyone saying this about my product. Can't believe Apple's saying about their own product.
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A World With No Advertising

Thu Jun 28 16:15:00 2007

Most of complain about ads, particularly ones that are "in our face" like the new floaters appearing on Web sites. Barnett has an interesting perspective based on a year spent in the Soviet Union in 1985: One thing I remembered from my summer in the USSR in 1985: no advertising meant no one knew where anything was or how to buy it, so you wasted so much time ferreting out such info--just wandering around. From The Gap will map itself (Thomas P.M. Barnett :: Weblog)Referenced Thu Jun 28 2007 16:12:22 GMT-0600 (MDT) Of course, that doesn't mean all ads
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